Jan Lüdtke

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A clear articulation of Elon’s clearly stated direction at Tesla re/ working in the presence of one’s teammates in the office, on the factory floor, etc. It’s simply a matter of optimizing productivity, creativity and results, in my experience. That’s doesn’t mean there aren’t workable exceptions for some companies. It’s a choice. His choice is clear. My point? “choose carefully and wisely”. It’s really hard to push on this ime. It’s way harder to have the market put us out of business because someone else slept on the factory floor to drive results and we chose not to. 🙏🏼🇺🇸🚀 https://lnkd.in/gK8Xaven

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On speed of execution: Last week one of our customers had asked for usage analytics. Analytics were shipped before the week ended. End-to-end, full-stack. We also made analytics available through our API. A classic startup advice is to move fast and break things. This phrase is used so often that before Reform, I took it for granted. It just seemed like a best practice, but I never really questioned why it is so important. After spending the last year talking to customers, here’s my answer to that question: you can think of a startup as a video game, and what you’re really trying to do is level up. As you level up, you uncover a set of truths that were previously unknown to you; you get to learn more about your customers, your industry, how to build a business, how to sell, etc. You simply just become better at the game. You certainly are a worse Super Mario player at level 1 than you are at level 10, and your friend is certainly a better Super Mario player at level 20 than you are at level 10. If you’re moving slow, your rate of improvement is slow, and the next level just gets harder and further. What you’re really doing when you move fast is shortening your iteration cycle, accelerating your rate of improvement, helping you arrive at the truth faster. As you uncover more truths, your chances of success simply compound. A startup with a compound interest of 1% can never compete with another that has a compound interest of 5%. Happy building my friends 😊 https://lnkd.in/evFq4sJQ

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AdAttributionKit: Unpacking Apple’s new ad attribution framework AAK unifies Apple’s various advertising attribution frameworks under a single umbrella product name and extends SKAdNetwork in meaningful ways, including with support for re-engagement and alternative app marketplaces. These are substantive improvements. But impediments to adoption remain: IP-based attribution is still widely viewed as a suitable alternative to Apple’s native iOS attribution framework, meaning that platform tools like Conversion APIs will take adoption priority.

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Hands down, here's the top lesson I've learned from partnering with dozens of agencies:   🔴 "Meh" agencies focus on ROAS. 🟡 Good agencies focus on MER. 🟢 Great agencies focus on CM. 🔥 The top 1% turn ad spend into enterprise value.   The top 1% focus on profitable growth (CM), but they go further.   They know a secret most overlook and build a system around it.   Ultimately creating a predictable, repeatable, and defensible engine for growth.

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When starting SaaS media publications from scratch, we always recommend our partners put them under branded subfolders instead of a standard /blog/ or /resources/. The concept of a /blog/ is very outdated. It's boring. Beyond that, it's just wrong and doesn't represent the purpose of your SaaS publication — acquisition & education. Your company blog ain't an online diary of your marketing team; it's a digital library where fresh books get released and updated daily. Resources is a bit better. But dull, nevertheless. There are all sorts of resources. What makes your publication different? For our own website, we went with "Empact Zone". It's catchy, branded, and clearly states its purpose: SaaS GTM thought leadership. Got yourself an existing ... blog? It's never too late to make the change. Could be a wake-up 🛎️ to improve a bunch of other things on top of the name & branding.

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📣 Free founders-only event below! I often see founders get a lot of early traction in signing customers and then hit a wall when trying to scale that repeatedly. Why?? Maybe it's because: 1️⃣ that 1st group of customers came through warm intros from your accelerator batch 2️⃣ you've already combed through industry connections from your previous career 3️⃣ you're just good at brute-force selling but you're only one person 4️⃣ you are still narrowing in on product market fit Next week I'm hosting a free, founders-only candid discussion with two people who have had to break through this wall out of necessity and now coach countless founders on this. More on our speakers: 📈 Ian Illig took his 1st job out of college at a friend's startup (employee #1). He quickly found himself trying to sell a product that was still finding its market fit. Fast forward years later and Ian had completely built out the sales team and revenue, allowing the company to get acquired. And then he turned around and did the same thing again with the same founding team. 👀 Sonia Baschez was one of the 1st employees at Atmos, a consumer & builder-facing product for homebuilding. She developed early marketing channels & helped the company grow from Pre-seed to Series A. Sonia optimized product launches to reach the right customers, a challenging feat given their core customers are actively NOT in the tech bubble (aka Techcrunch and a thread on X are not going to do the trick). Whether they know it or not, both Ian and Sonia have been secret superpowers for me as I've grown The Council Fund and supported portfolio companies. I'm excited to share their playbooks & expertise with founders for FREE next Wednesday. Join us 12-1pm Pacific! Link to RSVP in comments below ;)

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Check out the new feature "slam, blast on more" on Wilelink! Did you know that Wilelink is not just an e-commerce platform, but also a social media platform? Explore the exciting updates at https://lnkd.in/eQz5EAhC. #Wilelink #SocialMedia #Ecommerce #NewFeature

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🌱 The first startup pricing: where to start? So here you are: building a brand-new company, starting the development, filling in the backlog, launching the GTM strategy and there is something still missing... Right, the question that keeps founders awake at night is — "How to price the value we are selling?". 🤔 Here's what I did when struggled with that: 1️⃣ Check on competitors, their feature set, and pricing points — they must have already tested all the possible strategies. 2️⃣ Calculate the revenue prediction model with different pricing strategies — the "what if" questions should be the stars here. (Do not forget to include possible expenses growth and churn rate in calculations) 3️⃣ Create the most terrible pricing and go selling! In 3-10 demos, you will see what is wrong, what leads are asking about, and how much they are willing to pay for the service. I'd love to hear your tips on the pricing strategy in comments 🗣 #startup #b2bsaas #pricingstrategy #pricingadvise #adsautomation

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AI Search is on. This will have strong impact on digital communications with HCPs. What's the main change? It's real time and it lists the sources very clearly. Imagine you have an assistent doing the google search for you and doing the summary. What do HCPs get? * Access to Up-to-Date Information:  ChatGPT's search functionality enables it to retrieve the latest medical research, guidelines, and treatment protocols. ==> you will want to appear in those results * Enhanced Research Capabilities: By delivering concise summaries with direct citations, it'll streamlines the information-gathering process, allowing HCPs to quickly assess the relevance and credibility of sources. and more And I think chatgpt is killing it... why do I say that? Well, i just looked for sources of information about omnichannel in pharma and guess who chatgpt quoted as #1? 😂 😂 And we are in good company with SpotMe from Pierre Metrailler also in the list.

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You know why your ads don’t convert? Because you don’t know how to ACTUALLY run ads! • Bad targeting • Wrong campaign settings • Weak creatives • Tracking the wrong data.. Long story short.. You’re wasting both your time and marketing budget! That’s why I chose to make a full video guide on how to start running ads that actually convert.. So that you maximize the impact with your marketing budget instead of wasting it! https://lnkd.in/ew6kA7iF

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𝗠𝘆𝘁𝗵: Scaling in mobility and quick-commerce is all about speed. 𝗥𝗲𝗮𝗹𝗶𝘁𝘆: Most successful startups focus on efficiency over rushing to market. And I’d argue that’s the right move. 😊 Why? Because if you only prioritize speed: ▪️ Your operations get sloppy. ▪️ Costs spiral out of control. ▪️ And your customer experience suffers. I DO believe speed matters: ▪️ Fast deliveries build trust. ▪️ Short ETAs improve customer satisfaction. ▪️ Quick response times keep you competitive. But I DON’T believe that: ▪️ Rushing to scale without fixing unit economics works. ▪️ Adding fancy features solves first-mile/last-mile gaps. ▪️ Burning cash on unsustainable speed wins long-term. Your startup doesn’t need to be the fastest. But it DOES need to: ↳ Solve real customer pain points (speed is just one of them). ↳ Deliver consistency, every single time. ↳ Build systems that scale without breaking or burning money. If fast delivery is your hook, reliable operations are your foundation. Scaling isn’t about being first. It’s about being the one who lasts. Complex solutions make you seem innovative. Simple, Convenience, effective systems make you unstoppable... #mobility #quickcommerce

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🔥 Fired up to introduce Sprig Heatmaps! It's all about understanding how users click, scroll, and move with AI magic. Be first in line – sign up now! https://sprig.com/heatmaps

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Word of mouth is crucial on the way to PMF. Here are my main insights from the Reforge course Finding PMF that I successfully applied: ✅ Identify and leverage the viral loop type as early as possible. Is it a personal viral loop (when users invite others to the product because they need mutual collaboration)? A social viral loop (when people share the product because they consider it to be cool)? A financial viral loop (to get a bonus)? Or maybe a casual contact loop (because people encounter the brand everywhere)? ✅ Make the user's journey to invite others to the product as easy and pleasant as possible. Build the funnels, analyze them, and optimize the journey process from onboarding to the first Aha moment, and from the Aha moment to the first habit moment. ✅ Keep your eye on meaningful product usage and retention as carefully as possible. Ensure that a healthy percentage of users remain active after signing up, indicating that the product effectively solves their problem. ⚠️ Ensure that users are not just logging in but are actively using the core features of your product that deliver the most value. ✅ Start gathering feedback and use it at the marketing level as much as possible. Leverage positive user experiences to create testimonials and case studies that can be shared widely. People love success stories! ✅ Measure the effectiveness of WoM efforts. Track metrics like Net Promoter Score (NPS) and Word of Mouth Coefficient (WoMCo = New WoM Users / (Returning Users + New Non-WoM Users)). Ensure that users find enough value in the product to recommend it to others. And don’t forget about experiments 🙃. Not the insight, but the kind reminding to stay data driven.

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Really excited to see the IAB releasing standards and measurement for in-store advertising for the first time. But somehow, they're still missing the whole point. (https://lnkd.in/dEkac5Ga) Out of the 5 store "zones" they defined, there is not a single existing solution for in-aisle advertising. The craziest part about that, is that the only in-store advertising that is actually effective, is IN-AISLE! Where do shoppers spend 90%+ of their time inside of a store? In the aisles! Where the products are. Where they're shopping. Where they're deciding what to put in their cart and looking for some help making those decisions. Here's the hard truth: traditional retailers will not succeed at retail media unless they start advertising inside of store aisles. AdSprout is the only solution on the market that does this with our patented aisle category targeting and attribution system. The funny thing is, whenever I speak to regular shoppers about AdSprout, the first thing they say is "that doesn't exist already?!". The amount of times I've heard that is shocking. The opportunity is massive. It's time to advertise where it actually matters.

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2 things to know about mobile attribution in the privacy era: - The measurement reality will never be fully complete and deterministic - The measurement reality is built from many different fragmented pieces That’s why we need to fight for every signal and maximize it. Whether it comes from the platform, from the device or from the network. But it’s not enough. We must work extremely hard to create one reality out of all these fragmented signals. That’s the real art of attribution. And that’s exactly what we’re introducing today. It’s way bigger than “AppsFlyer supports AEM signals from Meta”. It’s actually “Meta is joining the Single-Source-of-Truth party”. Now advertisers can really enjoy one actionable reality for their Meta campaigns. As a mobile advertiser - these are amazing news! Welcome to the SSOT era for your Meta campaigns on iOS. https://lnkd.in/gDnfbfQX

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Big and exciting news about our #Launch and #funding! 🤩 🚀 Super happy to share that we've been featured on AdExchanger, announcing Fibr's Web Pilot launch together with our pre-seed funding by Accel, 2am VC and other prominent angel investors (listed below). At Fibr, we are all set to revolutionise marketing by addressing the post-cookie CAC challenges marketers face. Our AI-driven platform creates 1:1 personalized landing pages for every ad, audience, location etc, enhancing user experience and driving higher conversion rates. Being marketers ourselves, we get it. We want every marketer, big or small, to have access to powerful AI-personalization tools without breaking the bank. Our idea is simple: technology should work for marketers, not the other way around. As we continue to grow and innovate, we’re super excited to expand our team across US and India for Product Marketing, Inside Sales, Tech etc to support our vision. #hiring If you're passionate about Martech, AI or want to work with a A+ team, please reach out to me directly or write at careers@fibr.ai - Subject [Role, Hiring] A big thanks to our incredible team and supporters, and special thanks to Victoria McNally for featuring us! 🙌 Read the full news here https://lnkd.in/gS_3hmy7 Special thanks to Yamini Bhat Kunal Shah Rishi Khanna Abhishek Rungta Varun Kapoor Neeraj Biyani Aniketh Jain Pawan Gupta Saurabh Aggarwal Prashant Sachan Akhilesh Agarwal Vishal Gupta Sushmita R. Manu Chandra Abhinav Jain Akhil Bhiwal Dhyanesh Shah Mrinalini Arora Siddharth Sirigeri Archana Priyadarshini Abhishek Mittal Swarandeep Singh Kambo Kushal Sharma Faiz Mayalakkara, FCA Revant Bhate Ajay Agrawal Brendan Rogers Hershel Mehta Prayank Swaroop Tanay Jagani Chitranjan Jain Chirag Meswani and many others who have addded tremendous value to us and have been super supportive in our journey so far. CC: Pritam Roy #AdExchanger #DigitalMarketing #Personalization #FundRaise #Startups #MarketingSolutions #AIforMarketing #MarTech

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💀📉 90% of agencies optimize off in-platform ROAS and it's killing your ROI. The best agencies run off a far better metric: Contribution Margin (CM) Here’s the easiest way to get started: Step 1 – Start measuring CM (or some proxy like below). E.g., Net Sales * Gross Margin – Ad Spend If it’s not going up, your ad partner isn’t performing. Step 2 – Measure CM on a category and SKU level. Spend more on higher CM items and less on the poor performers. It’s easy for ad partners to “fake” growth. Don’t fall for it. #digitalmarketing #ecommerce

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